Sabina Liu has been appointed as KuCoin EU’s Managing Director, the company stated. In her position, Sabina will be in charge of promoting local market operations, managing regulatory governance, and spearheading the company’s strategic expansion throughout Europe. Sabina Liu oversaw KuCoin Exchange’s institutional operations before taking on her present position. She strengthened the platform’s institutional capabilities by driving the development of market expansion and institutional relationships. Sabina worked for the London Stock Exchange Group (LSEG) for 14 years before to joining KuCoin. There, she oversaw business development across Asia-Pacific and maintained connections with international investment banks that traded on the London Stock Exchange’s secondary markets.
Following KuCoin EU’s successful acquisition of its MiCAR license—a significant regulatory milestone under the EU’s Markets in Crypto-Assets Regulation—the management appointments were made. This accomplishment helps KuCoin EU’s move into a new phase focused on steady operations, localized services, and long-term growth in Europe and represents a significant turning point in the company’s regulatory journey.
BC Wong, CEO of KuCoin, said:
Sabina Liu commented:
Acquiring the MiCAR license is a fundamental part of its long-term European infrastructure as well as a regulatory accomplishment. KuCoin EU is in a position to significantly improve service quality, local involvement, and operational resilience across the area by operating inside a clear and uniform regulatory framework.
Established to provide digital asset services to customers within the European Economic Area (EEA”*”), with the exception of Malta, KuCoin EU Exchange GmbH is a licensed European company. KuCoin EU is authorized to offer regulated services, such as the administration and custody of crypto-assets, crypto-asset exchange services (crypto–fiat and crypto–crypto), placing of crypto-assets, and transfer services on behalf of clients, as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) with the Austrian Financial Market Authority (FMA).
KuCoin EU, which has its headquarters in Vienna, complies with all relevant EU regulations, including the MiCAR’s criteria for investor protection, market integrity, and transparency. KuCoin EU does not run a cryptocurrency trading platform or provide financial advice.


