Ortana and EMAM Integration Aims to Modernize Media Workflows Through Enhanced Automation

The integration between Ortana Media Group and EMAM brings workflow automation and orchestration directly into EMAM’s media management platform through Ortana’s Media Aware Workflow Engine (MAWE). This collaboration aims to help organizations modernize media operations by transforming point-solution silos into end-to-end workflows that reflect how media, data, and metadata move through their business.

EMAM’s platform, known as eMAM, provides a complete media management solution capable of running in cloud, on-premise, and hybrid infrastructure. With over 110 API integrated technology partners, customers can select best-of-breed tools for integrated workflows addressing media management, creation, and distribution needs. The platform features AI and manual tagging for search capabilities, collaborative editing tools, and multiple distribution options including social media, broadcast systems, and streaming platforms.

Simon Harper, Channel and Partner Manager at Ortana, explained that ‘eMAM is a great example of how Cubix Connect and our new Connect Widget can help customers easily migrate media and metadata from legacy MAM systems and LTO-based archives into eMAM in a controlled, repeatable way.’ He noted that MAWE serves as the integration and orchestration layer that brings over 160 integrations into the eMAM ecosystem, helping customers connect to existing infrastructure while adding automation, metadata enrichment, and scalable workflow control.

David Miller, President at EMAM, commented on the partnership saying, ‘We are excited to work together with Ortana to offer even more tools and flexibility for our customers.’ The integration extends the eMAM ecosystem through Ortana’s portfolio of more than 160 API-based integrations spanning storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms available at https://www.emamsolutions.com and https://www.emamcloud.com.

According to the companies, MAWE acts as a coordination layer between systems that abstracts complexity while allowing eMAM to operate within a broader, integration-led architecture. This approach enables customers to support a wider range of infrastructure choices and future-proof their environments as requirements evolve. The partnership aims to reduce the risk and complexity of migration while establishing foundations for scalable automation, enrichment, and long-term interoperability.

The companies are showcasing their combined solution through a webinar on Tuesday, February 17 available at https://attendee.gotowebinar.com/rt/7318179422755201627 and at the upcoming National Association of Broadcasters Convention in Las Vegas from April 18-22. The integration represents a practical, workflow-driven approach to media modernization that allows organizations to optimize solutions for immediate needs while maintaining flexibility for future requirements through extensive configuration options and dozens of channel partners worldwide.

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