Tesla (TSLA) Stock: 3 Things Investors Need to Know About the New Cheaper Cybertruck

TLDR

• Tesla launched a new dual-motor AWD Cybertruck at $59,990, its cheapest yet
• The Cyberbeast price was cut from $114,990 to $99,990
• Cybertruck US sales fell to 20,237 units in 2025, half of 2024 figures
• The cheaper model has reduced specs: lower towing capacity and textile seats
• Tesla is dropping the “Luxe Package” from the Cyberbeast, which included Full Self-Driving access

Tesla launched a cheaper dual-motor all-wheel-drive Cybertruck Thursday, priced at $59,990, as the company works to reverse a sharp sales decline for its polarizing pickup truck.

The new model is the most affordable Cybertruck Tesla has ever offered. It comes with a lower towing capacity of 7,500 pounds, textile seats, and heated seats only in the front row.

Tesla also cut the price of its top-tier Cyberbeast from $114,990 to $99,990. As part of that move, the company appears to be dropping its “Luxe Package,” which had bundled Supervised Full Self-Driving and free Supercharger access.

Tesla, Inc., TSLA

Tesla sold 20,237 Cybertrucks in the US in 2025, according to Cox Automotive data released in January. That is half the number sold in 2024, and a long way from Musk’s 2023 prediction of 250,000 units per year.

The price cuts follow the end of the $7,500 federal EV tax credit in September, after the Trump administration scrapped the incentive. That policy shift has weighed on EV demand across the board.

At $59,990, the Cybertruck is still far pricier than the Ford F-150, which starts at $39,330. Musk has long positioned the Cybertruck as a direct rival to the F-150.

Margin Pressure

Analysts have flagged that a growing mix of lower-priced vehicles could squeeze Tesla’s margins. The company would need to offset that pressure through lower production costs or higher software and services revenue.

Price cuts have become a core part of Tesla’s 2026 strategy. Earlier this month, the company also launched a new AWD variant of the Model Y at $41,990.

The Cybertruck has had a rough run. It has faced multiple recalls, including issues with its rearview camera, windshield wiper, and reports of jammed accelerator pedals.

Factory Shifts

Musk said last month that Tesla would end production of the Model X and Model S, freeing up space at its California factory to manufacture humanoid robots.

The cheapest AWD Cybertruck was priced at just under $100,000 in 2024. It now starts at $79,990, with the new entry-level model sitting below it at $59,990.

The new base model is listed in Tesla’s comparison chart as the “most affordable” option in the Cybertruck lineup.

Tesla stock (TSLA) was trading at $411.71 at Thursday’s close, up 0.12%.

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