Coinbase (COIN) moved ahead with its expansion strategy as it opened full stock and ETF trading to all U.S. users. The platform also activated 24/5 trading access, allowing round-the-clock participation during weekdays. COIN opened sharply lower at $154.70, down 3.46%, yet the company advanced its broader multi-asset vision.
Coinbase Global, Inc., COIN
Coinbase enabled every U.S. customer to trade stocks and ETFs directly within its app, and the update matched its “everything exchange” plan. The launch created a single environment for digital assets, equities, and fractional shares. The feature also supported trades funded with USD or USDC for faster execution.
The platform expanded stock availability to thousands of symbols and allowed trading with as little as one dollar. Coinbase kept the service commission-free, and it targeted wider adoption through flexible funding tools. Users could also act quickly during market shifts because trading stayed open five days each week.
The company confirmed plans to add more eligible assets in the coming months as liquidity improves. It also prepared equity perpetuals for non-U.S. regions, subject to approval. These moves aimed to broaden access while reducing dependence on crypto-only activity.
Coinbase also strengthened its reach through a new partnership with Yahoo Finance, and the collaboration linked research with instant execution. Users could now move from viewing market data to placing trades through a streamlined button. Yahoo Finance also added real-time Coinbase feeds to expand discovery.
The deal aimed to improve market engagement because users gained direct access to equities and crypto in one workflow. Yahoo Finance featured millions of monthly visitors, and Coinbase positioned the integration as a major channel for new activity. The partnership also offered a one-month trial of Coinbase One Basic.
Coinbase said Apex Fintech Solutions supported clearing and custody for stock trades. The firm provided execution services and ensured operational continuity across the expanded product set. The structure also aligned Coinbase with established equity-market infrastructure.
Coinbase continued building a platform that connected traditional markets with digital assets, and the move supported broader revenue diversity. The company also noted that multi-asset access could reduce the link between COIN performance and crypto cycles. This shift created more stability across market phases.
The update followed earlier launches such as predictions markets, which expanded the company’s product footprint. Coinbase also confirmed interest in offering tokenized equities later this year. These products could allow on-chain settlement and extended trading hours.
COIN’s latest expansion marked a structural step for its long-term market strategy. The company positioned itself for an always-on financial system. Further upgrades remained planned across equities, derivatives, and tokenized assets.
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