Eric Trump’s Bitcoin Mining Company Just Bought 11,298 New Miners

American Bitcoin Corp. announced the purchase of 11,298 new Bitcoin mining machines, adding approximately 3.05 exahash per second to its fleet and growing total owned capacity to 28.1 EH/s, at a moment when its two largest competitors are selling Bitcoin and pivoting to AI data centers.

The Numbers

The new ASICs are scheduled for delivery and deployment throughout March 2026 at the company’s Drumheller facility in Alberta, Canada. They operate at approximately 13.5 joules per terahash, which is more efficient than the current fleet average. Adding the more efficient machines brings the overall fleet average down to 16.0 J/TH from whatever it was prior to this purchase.

The 12% capacity increase puts total owned fleet at 89,242 miners representing 28.1 EH/s. The company holds more than 6,000 BTC on its balance sheet as of early March 2026, consistent with the pure accumulation strategy Eric Trump outlined as the company’s direction.

The Strategic Contrast

The announcement lands in the same week that MARA Holdings ended its HODL policy and gave itself permission to sell Bitcoin from its full balance sheet, and Core Scientific announced plans to sell the bulk of its BTC holdings to fund an AI pivot. Three major Bitcoin mining companies, three different strategic responses to the same market environment.

American Bitcoin Corp. is going the opposite direction. While MARA and Core Scientific are converting mining infrastructure into AI data center capacity and liquidating Bitcoin positions to fund the transition, ABTC is buying more miners and accumulating more Bitcoin. Eric Trump framed it as building American-owned, professionally operated hashrate to lead the future of Bitcoin in the United States.

That framing is part strategy and part politics. American Bitcoin Corp. is co-founded by a Trump family member and positions itself explicitly around American Bitcoin ownership. The contrast with competitors pivoting toward AI infrastructure, which is largely funded by foreign capital and built on hardware manufactured in Asia, is a deliberate positioning choice.

The Mining Economics

At current Bitcoin prices near $67,000 and a mining cost baseline around the industry average of $45,000 to $50,000 per coin, expanding mining capacity is a bet that the economics stay favorable or improve. It is also a bet against the AI pivot thesis. MARA and Core Scientific are selling Bitcoin and converting power assets to AI because they believe AI data center revenue is more attractive than Bitcoin mining revenue at current prices and hash rates.

American Bitcoin Corp. disagrees. Or at least is acting as if it does. Buying 11,298 miners in March 2026 when Bitcoin is at $67,000 and global hash rate has grown 47% in a year is either conviction buying or poor timing, and which it turns out to be depends entirely on where Bitcoin trades over the next 12 to 24 months.

The 6,000 BTC balance sheet position is approximately $402 million at current prices. That is meaningful for a company that has not yet disclosed its full financials publicly. The accumulation strategy only generates returns if Bitcoin appreciates from current levels.

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