Roku Stock Jumps 5% as Analysts See 27% Upside From Here

TLDR

• Roku stock closed up 4.9% at $97.88 on Monday, March 23
• The move was driven by reports of de-escalation in Middle East tensions, which sparked a broad market rally
• Roku beat Q4 estimates with EPS of $0.53 vs. $0.28 expected and revenue of $1.39B vs. $1.35B expected
• The average analyst price target sits at $125.40, with ratings of “Moderate Buy”; some targets as high as $160
• Roku is still down 10% year-to-date and trades 14.7% below its 52-week high of $114.68

Roku (ROKU) stock climbed 4.9% on Monday, closing at $97.88, as easing tensions in the Middle East lifted sentiment across the broader market.

Roku, Inc., ROKU

The stock traded as high as $98.93 during the session. Volume came in at roughly 2.57 million, about 29% below the average daily session volume of 3.61 million.

The day’s gains were part of a wider market move. The S&P 500 jumped 1.2%, putting it on track for its best single day in five weeks, with technology stocks among the leaders.

Oppenheimer analysts had previously flagged “heightened geopolitical risks” and “stickier than expected inflation” as headwinds weighing on markets. Reports of de-escalation helped ease those concerns.

Earnings Beat Still Fresh

Roku’s strong Q4 results, reported on February 12, are also still in play for investors. The company posted EPS of $0.53, well ahead of the $0.28 consensus. Revenue came in at $1.39 billion, up 16.1% year-over-year, beating the $1.35 billion estimate.

Despite that beat, analysts forecast a loss of around $0.30 EPS for the full current year. The company posted a return on equity of 3.40% and a net margin of 1.87% for the quarter.

Seven days prior to Monday’s move, ROKU also gained 4.6% after oil prices dropped 4% to $94.75 per barrel, easing fears over potential supply disruptions tied to the Strait of Hormuz.

Analyst Targets and Insider Activity

Wall Street remains broadly constructive. Piper Sandler raised its target to $140 from $135 in February and kept an “overweight” rating. Wells Fargo bumped its target from $116 to $137. Evercore holds an “outperform” with a $150 target, and Stifel Nicolaus set a $160 target in early March.

Moffett Nathanson sits on the other side with a “neutral” and a $100 target. Out of 27 analysts tracked by MarketBeat, 22 rate it a Buy, four a Hold, and one a Strong Buy. The average price target is $125.40.

On the insider side, CFO Dan Jedda sold 15,000 shares on March 16 at $94.23, a 14.98% cut to his position. Insider Gilbert Fuchsberg also sold 3,250 shares on March 3 at $95.57. Over the past 90 days, insiders have sold a combined 213,124 shares worth $21.4 million.

Institutional ownership stands at 86.30%. Several funds added to positions recently, including Empowered Funds LLC, which lifted its stake by 18.6%, and Intech Investment Management, which grew its holding by 168.6%.

ROKU carries a market cap of $14.42 billion, a beta of 1.98, a 50-day moving average of $96.40, and a 200-day moving average of $99.70.

The stock is down 10% since January 1, and sits 14.7% below its 52-week high of $114.68, set in January 2026.

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