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Bread Financial Holdings, Inc. (BFH)

NYSE

$76.03

$-1.08

(-1.40%)

Bread Financial Holdings, Inc. (BFH) Live Price Chart

Page last updated: 2026-02-12 00:00:00

Key Market Data

Market Cap	$3.47B
Open	$77.52
High	$82.03
Low	$23.19
Previous Close	$77.11
Price Change	$-1.08
Percentage Change	-1.40%
Volume	660K

Bread Financial Holdings, Inc. (BFH) Stock Price Today

Bread Financial Holdings, Inc. (BFH) is currently trading at $76.03 as of 2026-02-12 00:00:00, reflecting a -1.40% move ($-1.08) from the previous close.

In the short term, the stock has returned +894.11% over the past four weeks. Over the last 12 months, Bread Financial Holdings, Inc. has recorded a +21.71% price change, indicating a strong performance relative to the broader market.

Bread Financial Holdings, Inc. (BFH) 7-Day Stock Price Changes

Over the past seven days, Bread Financial Holdings, Inc. has traded within a short-term range shaped by market sentiment in the PERSONAL CREDIT INSTITUTIONS sector. During this period, the stock moved from its previous closing price of $76.76 to the latest recorded price of $76.03, reflecting an intraday change of -1.40%. Daily movements highlight shifts in trading volume (659,907), investor positioning, and reactions to macroeconomic updates.

From a momentum standpoint, BFH has delivered a +894.11% return over the past month and a +21.71% change in the last 12 months, indicating a strong trend relative to its broader sector peers.

How to Buy Bread Financial Holdings, Inc. (BFH)

You can buy and trade BFH on MEXC in three simple steps:

Step 1: Create and Verify Your MEXC Account

Sign up on MEXC and complete the required identity verification (KYC). This ensures full access to trading features and secure funding options.

Step 2: Deposit Funds Into Your Account

Choose your preferred payment method to add USDT or other supported assets to your MEXC wallet. Depositing crypto is the fastest way to get started.

Step 3: Search for BFH and Execute Your Trade

Open the trading page, enter BFH in the search bar, select the amount of BFH you would like to purchase. Place a market order for instant execution or a limit order to buy at your target price.

What is Bread Financial Holdings, Inc. (BFH)?

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Bread Financial Holdings, Inc. Information

Industry	PERSONAL CREDIT INSTITUTIONS
Employees	6,000
Sector	PERSONAL CREDIT INSTITUTIONS
Company Website	https://www.breadfinancial.com

Frequently Asked Questions (FAQ)

1.What is the current share price of Bread Financial Holdings, Inc.?

The latest trading price for Bread Financial Holdings, Inc. (Common Stock) is $ 76.03, compared with a previous closing price of $ 77.11. That means the stock has moved -1.40% so far today. Intraday price updates and recent trading activity for BFH can be tracked on the live chart and quote section on this page.

2.Is Bread Financial Holdings, Inc. stock going up or down?

Looking at recent performances, BFH has returned +894.11% over the past month, +26.07% over the last six months and +21.71% over the past year. These figures capture share-price changes only, not the impact of dividends. Together they describe strong price momentum for Bread Financial Holdings, Inc. stock, but keep in mind that past returns do not guarantee future results.

3.Where does BFH currently sit relative to its 52-week high and low?

In the most recent 52-week period, Bread Financial Holdings, Inc. has traded between a low of $ 38.21 and a high of $ 82.03. This 52-week range helps show where today's share price sits relative to its recent highs and lows, and is often used by investors to judge stock volatility, potential support and resistance levels, and whether BFH is currently nearer the top or the bottom of its one-year trading band.

4.How is Bread Financial Holdings, Inc. classified by sector and industry?

Bread Financial Holdings, Inc. is classified in the PERSONAL CREDIT INSTITUTIONS sector. In practice, this means Bread Financial Holdings, Inc. is grouped with other companies that serve similar end-markets and operate under comparable competitive and regulatory conditions. For investors, knowing BFH’s sector helps with portfolio diversification, peer comparisons, and understanding how broader trends affecting the PERSONAL CREDIT INSTITUTIONS sector could influence Bread Financial Holdings, Inc.’s performance.

5.Where is Bread Financial Holdings, Inc. listed and how large is it by market value?

Bread Financial Holdings, Inc. is listed on the NYSE stock exchange in United States. Based on a market capitalisation of $ 3.47B, the company is classified as a Mid-cap stock. Market cap gives a quick sense of Bread Financial Holdings, Inc.'s size and importance in the equity market and is often used by investors and index providers when constructing portfolios or benchmarks.

6.What does BFH's EPS tell investors about its profitability?

Trailing-twelve-month EPS of $ 10.70 summarises how much profit Bread Financial Holdings, Inc. has generated per share over the last year. Rising EPS over time can signal improving profitability or effective share repurchases, while flat or declining EPS may point to slower growth or margin pressure. EPS is a key input into valuation metrics such as P/E and is often monitored closely around earnings announcements.

7.How can I track Bread Financial Holdings, Inc.'s financial performance over time?

To follow Bread Financial Holdings, Inc.'s financial performance, investors typically review its quarterly and annual reports, which include detailed income statements, balance sheets and cash-flow statements. Combining these filings with key market data shown on this page—such as share price trends, P/E and dividend yield—provides a more complete view of how BFH is performing and how the market is responding.

8.When is Bread Financial Holdings, Inc. expected to report earnings?

Bread Financial Holdings, Inc.'s next scheduled earnings release is currently expected on -- (the date may be updated by the company). Earnings announcements often act as important catalysts for BFH, as they provide updated information on revenue, profitability and management's outlook.

9.What usually comes out in Bread Financial Holdings, Inc.'s earnings reports?

Bread Financial Holdings, Inc.'s earnings reports typically include headline figures such as revenue, net income and EPS, along with commentary on segment performance, margins, cash flow and guidance for future periods. Investors compare these results with market expectations and prior periods to assess whether BFH is meeting, beating or missing expectations.

10.How can I stay informed about Bread Financial Holdings, Inc.'s results and guidance?

You can stay up to date on Bread Financial Holdings, Inc. by reviewing its quarterly earnings releases, listening to or reading transcripts of earnings calls, and following company news and filings. Pairing this fundamental information with the price and return data for BFH on this page helps you see how new information is being reflected in the stock.

11.Does Bread Financial Holdings, Inc. pay a regular cash dividend to its shareholders?

Bread Financial Holdings, Inc. Paying. Based on the latest information, the stock has an indicated annual cash dividend of $ 0.94 per share and a current dividend yield of 0.0124 at the recent share price. Dividends are typically paid --, although the board can change the dividend policy at any time. Income-focused investors often monitor BFH's dividend level, payment frequency and any announcements about future dividends when assessing the stock's appeal as a dividend-paying investment.

12.What are the current dividend yield and dividend payout ratio for BFH?

Based on the latest earnings data, BFH has a dividend yield of 0.0124 and a dividend payout ratio of 0.0881. The dividend yield shows how much cash return an investor receives from dividends each year relative to the current share price, helping assess whether Bread Financial Holdings, Inc. is an attractive income stock. The dividend payout ratio measures what percentage of earnings Bread Financial Holdings, Inc. distributes to shareholders as dividends versus how much it retains to reinvest in the business, which is an important indicator of dividend sustainability and room for future dividend growth.

13.What kind of business is Bread Financial Holdings, Inc.?

Bread Financial Holdings, Inc. is a publicly traded company in the PERSONAL CREDIT INSTITUTIONS industry within the PERSONAL CREDIT INSTITUTIONS sector. It generates revenue from products and services related to this core business area, and investors can find a detailed description of its operations, strategy and geographic exposure in the company's annual report and other regulatory filings.

14.How is BFH valued in terms of P/E ratio and EPS?

Bread Financial Holdings, Inc. currently trades at a price-to-earnings (P/E) ratio of 7.20, based on trailing-twelve-month earnings per share (EPS) of $ 10.70. P/E is calculated by dividing the share price by EPS and shows how much investors are paying today for each unit of Bread Financial Holdings, Inc.'s earnings. Comparing BFH's P/E and EPS to those of other PERSONAL CREDIT INSTITUTIONS companies can help investors judge whether its valuation looks rich or attractive.

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Disclaimer

The stock price information displayed on this page is provided for reference purposes only and may be delayed or differ from real-time market data. Prices, charts, and related metrics do not constitute investment advice and should not be relied upon for trading or investment decisions. MEXC is not responsible for any losses incurred based on the stock price information provided on this page. Please refer to official market sources or consult licensed financial professionals before making any investment decisions.

BFH-to-USD Calculator

Amount

BFH

USD

1 BFH = 76.03 USD