A 21-foot beer can is about to become the most unmissable thing on the highway. Voodoo Ranger turned its Juice Force IPA into a rolling tanker, and it’s touring football games, festivals, and tailgates across the Southwest this fall. Spot the oversized tallboy, scan the QR code plastered on its side, and you’ll get $5 toward your next Juice Force. A giant beer gauge even tracks how much is left in the tank, pouring down until it’s empty.
Voodoo Ranger turned Juice Force IPA into a 21-foot tanker, and it’s rolling into tailgates across Colorado, Texas, and Arizona.
New Belgium
Why Voodoo Ranger built a tanker
Juice Force isn’t just another IPA; it’s the beer that fans are crushing at parties, bar crawls, and yes, stadium parking lots. The hazy, fruit-punchy IPA packs 9.5% ABV but drinks smooth enough to fuel its rocket-ship growth. Right now, more than a third of all craft singles sold in convenience stores come from Voodoo Ranger, and every 1.3 seconds, someone in the U.S. cracks one open.
Voodoo Ranger itself has gone from a three-beer lineup in 2017 to more than 20 releases today, including Imperial IPA, Juicy Haze, Tropic Force, and even Hardcharged Tea. While much of the craft beer world is slowing, Voodoo has kept climbing by leaning into wild stunts, a skeleton mascot with attitude, and beers built for fun over fuss.
Where the Juice Force Tanker is headed
The tanker tour started in Los Angeles in September and is now rolling into its final stops:
- Front Range, Colo.: Sept. 24–30
- Dallas–Fort Worth: Oct. 3–6
- Austin: Oct. 9–12
- Phoenix: Oct. 15–18
You can check the full schedule at emptythetanker.com or follow along on Voodoo Ranger’s Instagram, where fans are already posting clips of the tanker pulling into parking lots and tailgates.
Why Voodoo Ranger became the No. 1 IPA
Juice Force may be the headline act right now, but Voodoo Ranger as a brand has been climbing the charts for years. The skeleton-fronted cans show up everywhere from grocery coolers to corner stores, and that broad availability is part of the story. While many craft IPAs stay local or seasonal, Voodoo Ranger beers are easy to find and consistently dialed into what drinkers want.
The flavors don’t hurt either. The flagship Voodoo Ranger IPA hits that balanced sweet spot: piney enough for hop heads, smooth enough for casual drinkers. Imperial IPA turned into a go-to “big beer” for fans who wanted higher ABV without sacrificing taste. And Juice Force flipped the script entirely by leaning into the hazy IPA craze, layering citrus, fruit punch, and a deceptively soft finish into a 9.5% beer that doesn’t feel like a chore to drink.
That mix of approachability, bold packaging, and a lineup that never stands still explains how Voodoo Ranger pulled off what few craft labels have managed: going national while still feeling like a beer with an edge. It’s not just sales bragging rights; it’s that Voodoo managed to take a once-niche style and make it the beer people are actually grabbing for a tailgate.
What fans should know
A beer this big deserves a stunt this loud. Voodoo Ranger’s Juice Force Tanker is less about subtle craft cred and more about celebrating how people actually drink it, in parking lots, at concerts, and with friends. If you’re in Colorado, Texas, or Arizona this fall, keep your eyes on the road: the world’s largest tallboy might just pick up your next round.
Source: https://www.forbes.com/sites/stephaniegravalese/2025/09/22/the-no-1-ipa-in-america-just-went-mobile-meet-the-juice-force-tanker/
