Bread Financial Holdings, Inc. (BFH)

NYSE

$99.84

$-2.56

(-2.50%)

Previous Close: ⁦$102.45⁩

Market Closed

Bread Financial Holdings, Inc. (BFH) Live Price Chart

Last updated: ⁦2026-10-24 07:53:20⁩. Prices reflect the latest closing data and will resume updating on the next trading day. Stock price data is sourced from Massive.

Summary

Bread Financial Holdings, Inc. (BFH) operates in the PERSONAL CREDIT INSTITUTIONS sector and is listed on NYSE. The stock is currently priced at $99.84, with a market capitalization of $3.94B and a P/E ratio of 6.97. Over the past 52 weeks, its price has ranged from $59.26 to $114.53. This page covers its latest market performance, valuation, price trends and company information.

Key Market Data

Market Cap	$3.94B
Open	$100.67
Day's High	$114.53
Day's Low	$23.19
Previous Close	$102.45
Volume	495.37K
Average Volume	536.04K
P/E Ratio	6.97
52-Week High	$114.53
52-Week Low	$59.26
Dividend Yield	1.14%
Earnings Date	--

Bread Financial Holdings, Inc. (BFH) Latest Closing Stock Price

Bread Financial Holdings, Inc. (BFH) last closed at $102.45 as of 2026-10-23 23:32:00, unchanged from the previous close of $102.45.

During the latest regular trading session, BFH traded between $23.19 and $114.53, with a volume of 495.37K shares. The closing price was near the upper end and near the upper end of its 52-week range.

Bread Financial Holdings, Inc. (BFH) 7-Day Stock Price Change

Over the past seven days, Bread Financial Holdings, Inc. (BFH) moved from $101.31 to $99.84, representing a decline of 1.45% ($1.47).

The stock traded between $98.15 and $109.43 during the period. The latest price is near the lower end of the 7-day range, indicating moderate downward.

The average daily volume was 698.85 thousand shares, up versus the previous seven-day period, indicating higher trading activity.

BFH 52-Week Price Position

Position in Range: 73.4%

52W Low$59.26

52W High$114.53

BFH is currently trading at $99.84, placing it 73.4% of the way from its 52-week low of $59.26 to its 52-week high of $114.53. This percentage reflects the stock's relative position within its 52-week trading range, not its valuation or future performance.

What is Bread Financial Holdings, Inc. (BFH)?

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Bread Financial Holdings, Inc. Information

Industry	PERSONAL CREDIT INSTITUTIONS
Employees	6000
Exchange	NYSE
Company Website	https://www.breadfinancial.com

How to Buy Bread Financial Holdings, Inc. (BFH) Stock on MEXC

Eligible investors can buy real shares of Bread Financial Holdings, Inc. (BFH) through MEXC RealStocks. Follow these three steps to open a RealStocks account, transfer USDT, and place a US stock order.

Step 1: Open and Verify Your RealStocks Account

Log in to the MEXC App, go to Trade → RealStocks, and select Open Account. Complete the required account-opening and identity verification process with MEXC's partner licensed broker.

Step 2: Transfer USDT to Your RealStocks Account

Go to Wallets → RealStocks and transfer USDT from your Spot Account to your RealStocks Account. RealStocks are quoted in USD, while account funding can be completed using USDT.

Step 3: Search for BFH and Place Your Order

Open the RealStocks trading page and search for BFH. Select a market or limit order, enter the price and quantity as required, review the order details, and submit your order. Once filled, the corresponding real shares will be held in your RealStocks Account.

Frequently Asked Questions (FAQ)

1.What is Bread Financial Holdings, Inc. (BFH) stock price today?

Bread Financial Holdings, Inc. (BFH) is currently trading at $ 99.84, down 2.55% ($2.61) from the previous close of $ 102.45. Intraday prices update in real time during regular trading hours.

2.Is BFH stock going up or down today?

As of 2026-10-23 23:32:00, BFH is trading at $ 99.84, down 2.55% ($2.61) from its previous close of $ 102.45. The stock has traded between $ 23.19 and $ 114.53 during today’s regular session. Past price movements do not guarantee future results.

3.What is BFH pre-market price?

As of 2026-10-23 23:32:00, BFH is trading at $ 101.60 in pre-market trading, down 0.83% ($0.85) from the previous close of $ 102.45. Pre-market prices reflect trading activity before the regular session opens and may experience lower liquidity and higher volatility.

4.What is BFH after-hours price?

As of 2026-10-23 23:32:00, BFH is trading at $ 99.87 in after-hours trading, down 2.52% ($2.59) from the regular-session close of $ 102.45. After-hours prices may differ from the regular session’s opening price due to lower liquidity and wider bid-ask spreads.

5.Is BFH stock trading now?

BFH trades on the NYSE exchange during regular hours, Monday through Friday, 9:30 AM to 4:00 PM ET, excluding public holidays. Pre-market and after-hours trading are also available through select brokers outside these hours.

6.Where does BFH sit relative to its 52-week high and low?

Over the past 52 weeks, BFH has traded between a low of $ 59.26 and a high of $ 114.53. At $ 99.84, the stock is positioned 73.4% of the way from its 52-week low to its 52-week high, providing context for its current price within the one-year trading range.

7.What sector is Bread Financial Holdings, Inc. in?

Bread Financial Holdings, Inc. (BFH) operates in the PERSONAL CREDIT INSTITUTIONS sector. Sector classification helps investors compare it with companies exposed to similar market trends and competitive conditions.

8.What is Bread Financial Holdings, Inc.'s market capitalization and where is it listed?

Bread Financial Holdings, Inc. is listed on the NYSE exchange with a market capitalization of $ 3.94B. Market cap reflects the total market value of all outstanding shares and is commonly used to classify stocks by size.

9.How is BFH valued in terms of P/E ratio and EPS?

BFH trades at a P/E ratio of 6.97, based on trailing-twelve-month EPS of $ 14.71. P/E ratio compares the stock price to earnings per share and is a common starting point for assessing valuation relative to peers.

10.Does Bread Financial Holdings, Inc. pay a dividend?

Bread Financial Holdings, Inc. pays an indicated annual cash dividend of $ 1.14 per share, with a current dividend yield of 1.14% based on the latest share price. Dividend policies are subject to change at the board's discretion.