Hong Kong Trade Development Council Partners with Air Cargo Terminal for Paris Fashion Showroom

The Hong Kong Trade Development Council (HKTDC) will host a Fashion Hong Kong professional showroom in Paris later this month, marking its first collaboration with Hong Kong Air Cargo Terminals Limited (Hactl). The event, held during Paris Men’s Fashion Week from 24 to 28 June, aims to help Hong Kong designer brands expand their international presence by showcasing their Spring/Summer 2027 collections.

The showroom will take place at 4 Rue de la Paix in Paris’s renowned fashion district. Featured brands include Kinks Lab, MARCCH, MATTER MATTERS, and others. Notably, MARCCH and MATTER MATTERS will debut collaborative pieces created with Paris-based artist Yaz Bukey, demonstrating a fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract approximately 200 industry professionals, media representatives, and buyers, providing opportunities for Hong Kong brands to connect with the international fashion community.

This initiative represents the first cross-sector collaboration between HKTDC and Hactl, underscoring Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid growing global emphasis on speed, connectivity, and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce, and professional services, bolstering the city’s capacity to help local brands respond to market expectations while expanding their international footprint.

Through the Fashion Hong Kong event series, HKTDC provides comprehensive, one-stop international promotion support for Hong Kong designer brands. The programme enables local brands to connect with overseas buyers, media, and industry players, widening their brand exposure and expanding into European and global markets. Through exhibitions, business matching, and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.

For more information about the Fashion Hong Kong initiative, visit www.fashionhongkong.com. Media can download photos at https://bit.ly/3S0yHt9. The HKTDC, celebrating its 60th anniversary this year, is a statutory body that promotes Hong Kong as a two-way global investment and business hub. More details are available at www.hktdc.com/aboutus.

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