3 Best Crypto PR Agencies – Services, Strategies, and Real Cases

A public image in the blockchain industry is just as important as technology. Thousands of projects compete for attention, so public relations has become a key factor in determining which brands gain investor trust, media coverage, and long-term traction.

Crypto PR agencies help blockchain startups, Web3 companies, and established crypto brands communicate complex ideas, manage reputation, and secure placements in top-tier media outlets. 

This article reviews three of the best crypto PR agencies shaping the industry in 2026. We assess their services, technologies, strengths, and where they fit best for different kinds of Web3 projects.

1. Outset PR – Best Overall Crypto PR Agency

Taking the top spot is Outset PR, a data-driven crypto and Web3 public relations agency working with blockchain startups, scale-ups, and established crypto companies. The agency is based in Tbilisi and operates across global markets.

Outest PR has helped clients secure organic, high-credibility media coverage across leading crypto and mainstream publications, including:

• Cointelegraph

• Forbes

• Bloomberg

• The Block

• crypto.news 

• CoinDesk

• Business Insider

• Benzinga

• Decrypt

The scope of its services stretches far beyond organic media coverage and press releases. Outset PR is the first agency to apply a data-driven approach in crypto PR.  

Data-Driven Media Strategy

Outset PR uses its internal intelligence system - Outset Data Pulse. It provides analytics and media performance data to choose where to pitch and to access which narratives dominate the attention. Its another in-house technology, Syndication Map, models how placements spread across aggregators and feeds, and defines which outlets will maximize secondary exposure, helping teams plan more efficient campaigns. 

AIO and LLM Visibility

Beyond traditional PR metrics, Outset PR emphasizes visibility in AI-driven discovery systems and search surfaces — including Google Discover and large language model (LLM) indexing. The goal is to ensure stories aren’t just published but found and amplified by algorithmic systems that power modern discovery. 

Key Services of Outset PR

• Press Office — a proactive media service for consistent, credible visibility. Coverage is earned, not bought — 100% organic, driven by relevance and expertise, not media spend.

• Traffic Acquisition & SEO-Driven PR — campaigns designed to get featured in Google Discover and other high-visibility feeds.

• Tier-1 Pitching & Newsbreak Promotion — targeted efforts to secure coverage in top outlets.

• Long-Term Support & Market Dominance — building sustained brand presence that compounds over time.

• Content Creation & Personal Brand Development — aligning narratives with founder visibility and thought leadership.

Real cases:

• XPANCEO (2023–2025): Outset PR supported XPANCEO with expert proofreading and adaptation of complex AI and deep-tech content, alongside full Arabic localization of PR and business materials. This helped make advanced technologies accessible to regional audiences and strengthened market positioning in MENA.

• StealthEX (2024–2025): Through weekly trend-driven pitching and thought leadership, Outset PR reached over 400 journalists and editors, securing expert mentions in outlets such as Forbes, Business Insider, Decrypt, and The Independent. The campaign generated 90+ syndications, including Yahoo Finance and MSN, with estimated total reach exceeding 3.6 billion.

Why Outset PR Ranks #1

Outset PR is an analytics-centric partner that blends media relations with search optimization, algorithmic discovery, and measurable business outcomes. Its approach helps clients achieve not only press mentions but sustainable visibility that drives real audience engagement.

2. TokenMinds – Full-Stack Crypto PR & Web3 Marketing Agency

TokenMinds is a global Web3 agency that offers a blend of crypto PR, media relations, community growth, and content strategy — making it a strong contender for projects needing both visibility and engagement beyond standard press coverage. 

TokenMinds operates globally (with headquarters in Singapore and teams across regions) and works with blockchain and Web3 projects from early-stage startups to growth-stage protocols. The agency’s model combines media relations with custom content, SEO optimization, and community engagement, helping projects build visibility both in media and across online audiences. 

The agency pursues placements and mentions across a range of crypto and mainstream outlets, supported by an integrated strategy that includes:

• Media relations and press placement

• SEO and visibility optimization

• Community engagement and platform outreach

• Branded content and tailored visuals designed for crypto audiences 

Services Offered

TokenMinds’ core offerings align with a broader Web3 growth approach, blending PR with performance marketing elements:

• Media Relations & Press Outreach – Strategic pitching to crypto and tech outlets.

• SEO & Visibility Optimization – Content designed to rank and surface across crypto platforms.

• Community and Forum Engagement – Amplifying visibility on key Web3 channels.

• Custom Content & Creative Assets – Tailored press materials, visuals, and narratives.

• Ongoing Support & Reporting – Continuous performance tracking throughout campaigns.

Real Cases

• SwissBorg — TokenMinds supported the Web3 wealth management platform with PR and content marketing initiatives, contributing to broader media exposure and community engagement during growth phases.

• ICON Network — The agency worked on content creation and visibility campaigns to support ecosystem communication and maintain consistent exposure across crypto media and online channels.

• SingularityNET — TokenMinds assisted with content and outreach strategies aimed at strengthening awareness around the project’s AI-blockchain narrative.

Considerations

TokenMinds is suitable for Web3 projects that want a full-service communications and growth partner rather than a narrow press outreach firm. Its mix of SEO-oriented content and community engagement adds depth to traditional PR, though it may require broader budgets and clearer campaign alignment than agencies focused purely on tier-1 press placements. 

3. NinjaPromo – Subscription-Based Crypto Marketing & PR Support

NinjaPromo is a crypto-friendly digital marketing and PR agency with a broad service offering that includes outreach, media management, branding, and community engagement. 

NinjaPromo operates internationally with offices in cities like New York, London, Dubai, Singapore, and more. While its core focus spans broader digital marketing beyond PR, it has experience supporting blockchain and crypto projects with brand visibility and strategic outreach.

Services Offered

• Digital Marketing & PR – Integrated media and narrative support.

• Content Creation & Design – Creative collateral to support campaigns.

• SEO & Social Strategy – Search optimization and social engagement.

• Community and Influencer Outreach – Support for community growth.

• Paid Advertising & PPC Campaigns – Digital ads to supplement press efforts. 

Real Cases

• HTX (formerly Huobi) — NinjaPromo contributed to marketing and PR efforts aimed at strengthening brand presence and engagement across digital channels.

• Affyn — The agency supported the Web3 gaming project with content, social, and visibility initiatives to expand reach during key growth stages.

• Lisk — NinjaPromo assisted with digital marketing and content strategies to support ecosystem communication and developer-focused outreach.

Considerations

NinjaPromo’s strength lies in its integrated marketing and PR ecosystem, making it a good fit for projects that want combined support across PR, SEO, content, and advertising. However, because it’s not a pure PR specialist, some projects seeking tier-1 editorial placements exclusively may find its offerings broader than necessary. 

What Is Crypto PR?

Crypto public relations focuses on how blockchain and Web3 companies communicate with investors, users, regulators, and the wider public. Its goal is to translate complex technologies into clear narratives, build credibility, and support broader adoption.

Cryptocurrencies are built on blockchain technology — decentralized, peer-to-peer systems that aim to improve transparency and efficiency in finance and digital ownership. While innovations like Bitcoin and Ethereum have reshaped the financial landscape, mass adoption is still slowed by several challenges.

These include the technical complexity of blockchain concepts, market volatility combined with past scams, and ongoing regulatory uncertainty across different regions. As a result, many audiences remain cautious or skeptical.

This is where crypto PR plays a critical role.

How Crypto PR Agencies Help

Effective crypto PR strategies help projects overcome these barriers in three key ways:

• Fostering understanding: PR teams simplify complex ideas and present them in accessible formats through media coverage, educational content, interviews, and thought leadership.

• Building trust: By securing credible media placements and highlighting transparency, security, and real-world use cases, PR helps strengthen a project’s reputation. Crisis communication also plays an important role in managing negative events.

• Shaping perception and policy: Through media engagement and industry commentary, crypto PR can help influence broader narratives around regulation and innovation.

Because the crypto industry evolves quickly and operates globally, PR efforts must be fast, adaptive, and tailored to diverse audiences.

How Much Does Crypto PR Cost?

The cost of crypto PR varies widely and depends on several factors:

• Agency expertise and reputation

• Scope of services required

• Campaign duration

• Geographic focus

• Specialization in areas such as ICOs, DeFi, or NFTs

Common pricing models include:

• Monthly retainers: Typically starting around $8,000–$15,000 per month, with higher-tier agencies charging significantly more depending on scope and media targets.

• Project-based fees: One-off campaigns or launches may range from a few thousand dollars to higher five-figure budgets.

• Hourly consulting: Less common, usually reserved for strategy or advisory work.

While crypto PR can represent a meaningful investment, experienced agencies bring industry knowledge, media relationships, and risk management expertise that can significantly impact a project’s visibility, credibility, and long-term success.

Conclusion

Choosing the right crypto PR agency depends on a project’s goals, stage of growth, and visibility priorities. While all three agencies reviewed offer valuable services, their approaches differ significantly.

Outset PR stands out for its data-driven methodology, focus on AI and search visibility, and long-term media performance optimization. TokenMinds is a strong option for teams seeking a full-stack Web3 marketing partner that blends PR with community and content strategies. NinjaPromo offers a flexible, subscription-based model suited to projects that want integrated marketing and PR support under one roof.

As competition in the crypto space intensifies, strategic PR is no longer optional. Working with an agency that understands both media dynamics and modern discovery channels can play a decisive role in building credibility, visibility, and sustainable growth.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.