Crypto buys football! Tether makes historic bid to acquire Juventus Football Club

Stablecoin giant Tether has submitted a binding, all-cash offer to acquire Exor’s 65.4% stake in Juventus Football Club. This marks the most ambitious crossover between the crypto industry and global sport to date. 

If approved, Tether will launch a public tender to buy out remaining shareholders at the same price, fully funded with its own capital.

The proposal includes a commitment to invest €1 billion in Juventus’ long-term development — a level of financial support typically associated with sovereign wealth funds or multinational conglomerates, rather than a digital-asset firm.

In its announcement, Tether framed Juventus as more than a sporting institution, calling it “a symbol of Italian excellence with global influence.” CEO Paolo Ardoino added a personal note:

A crypto company tries to buy a top-tier football giant

This is the first time a stablecoin issuer — and one of the world’s most influential crypto companies — has attempted to acquire ownership of a major football club.

The move comes at a time when crypto sponsorships have become common across European leagues, but full ownership has remained uncharted territory. 

Juventus, a club with more than a century of history and one of the largest global fan bases in football, represents the highest-profile test yet of whether digital-asset companies can become long-term operators in elite sports.

Completion of the acquisition will require acceptance by Exor and multiple layers of regulatory approval, including Italian financial authorities and European competition regulators.

Tether’s expanding balance sheet explains the offer

Tether’s aggressive bid is underpinned by one of the strongest balance sheets in the digital-asset industry.

The company holds an estimated $135 billion in U.S. Treasuries, placing it among the largest non-sovereign holders of U.S. government debt worldwide.

Treasury income alone generated more than $10 billion in net profit in 2025, according to recent financial disclosures.

Beyond Treasuries, Tether’s reserves include:

• Billions in gold holdings,
• Bitcoin,
• Reverse repo agreements,
• And short-term money market instruments.

This combination of liquidity, yield, and diversification gives Tether the financial capacity to execute an all-cash acquisition of a top European football club — something few crypto companies, and only a handful of global corporations, could attempt.

Why Juventus — and why now?

Ardoino’s statement emphasized that Juventus’ identity mirrors Tether’s approach to business: independence, resilience, and generational growth. But this acquisition is also a strategic move:

• It expands Tether’s real-world institutional footprint.
• It strengthens its European presence at a time when stablecoin regulation under MiCA is evolving.
• And it positions Tether as a long-term investor in mainstream industries beyond crypto.

Juventus, which has faced financial and performance volatility in recent years, could benefit from fresh capital and modernization initiatives under new ownership — though fans and regulators will closely scrutinize what a crypto-native parent company means for the club’s governance.

A landmark moment for crypto in global sports

If the deal is approved, Tether would become the first stablecoin issuer to take majority control of a major football institution — a shift with implications far beyond Turin.

It signals that digital-asset companies are no longer confined to sponsorship logos and naming rights. They are now capable of acquiring and operating legacy institutions built over generations.

Whether regulators, fans, and football authorities embrace or resist this transformation will shape how far crypto’s real-world expansion can go.

Final Thoughts

• Tether’s bid represents the most significant attempt yet by a crypto firm to acquire a legacy global sports franchise.
• Its massive reserve portfolio — including one of the world’s largest U.S. Treasury holdings — explains how a digital-asset issuer can credibly offer an all-cash acquisition with €1B in additional investment.