Tether Advances Gold Strategy With $150 Million Stake in Gold.com

TLDR

• Tether buys $150M Gold.com stake to expand digital gold infrastructure
• Partnership links physical gold supply with blockchain settlement rails
• XAUT token distribution set to grow through Gold.com integration
• New $100M gold leasing plan boosts liquidity and product expansion
• Deal strengthens gold’s role in global digital finance ecosystem

Gold gained another foothold in digital finance as Tether moved to buy a $150 million stake in Gold.com. The deal expanded Tether’s reach into physical gold markets while strengthening Gold.com’s growing digital platform. The move also set the stage for wider adoption of gold-backed tokens across multiple channels.

Tether’s Strategic Entry Into Gold.com

Tether purchased an initial block of Gold.com shares and secured an agreement for further shares after approvals. The company gained a minority position and expanded its access to Gold.com’s global gold network. The agreement positioned Tether to use Gold.com’s established supply chain for future digital gold expansion.

The transaction included 3.371 million shares sold at a discount to the recent market average. Gold.com accepted the structure and received new capital for its expansion plans. Additionally, the investment created room for both firms to coordinate on new digital and physical gold programs.

Tether also obtained the right to appoint a board member to support governance alignment. Gold.com accepted this condition and prepared its leadership for deeper collaboration. The companies agreed to keep advancing their shared gold strategy across multiple segments.

Building an Integrated Gold Ecosystem

Both firms targeted a joint ecosystem to merge physical gold with blockchain infrastructure. Gold.com offered sourcing, custody, and logistics, and Tether contributed its stablecoin framework. They aimed to create a seamless gold platform with efficient digital settlement.

The partnership included plans for a gold leasing facility of no less than $100 million. Gold.com expected the facility to increase liquidity while supporting expanded gold product lines. Tether planned for broader distribution of its gold-backed XAUT token through this integration.

Gold.com also prepared to accept Tether’s USDT and USAT as payment across selected channels. The move strengthened digital settlement options and supported promotional plans for stablecoin use. Both sides expected the arrangement to boost exposure for gold-based digital payments.

Rising Gold Demand Fuels Broader Digital Ambitions

The announcement followed a sharp rise in global gold demand and renewed interest in gold-linked tokens. Tether already held a large gold reserve and sought to expand its role in the gold market. Gold.com also positioned itself to benefit from rising gold use across physical and digital segments.

The tokenized gold market grew rapidly as more platforms adopted blockchain-based settlement. Tether controlled a major share of this market and aimed to scale its gold products further. Gold.com prepared to channel part of the new capital into XAUT to support that growth.

Both firms viewed the partnership as a long-term effort to modernize gold access. The integration aligned physical infrastructure with digital rails and supported future product development. The move reinforced gold’s growing presence across financial and technology sectors.

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