SoFi Stock Down 40% — But the CEO Just Bought the Dip Again

TLDR

• CEO Anthony Noto bought ~$250,000 worth of SOFI stock on May 8 at $15.73 per share
• This is Noto’s third insider buy of 2026, bringing his total personal investment past $2 million
• SOFI stock is down roughly 40% year-to-date, opening at $15.75 on Monday
• Q1 earnings beat revenue estimates ($1.09B vs $1.05B expected) but full-year guidance was left unchanged
• Analyst consensus is Hold with an average price target of $22.72, implying around 44% upside from current levels

SoFi CEO Anthony Noto bought another $250,000 worth of SOFI stock on May 8, picking up 15,878 units at a weighted average price of $15.73.

SoFi Technologies, Inc., SOFI

It’s his third insider purchase of 2026, pushing his total personal investment in the company past the $2 million mark. He now directly owns nearly 11.93 million units.

The buy came days after SoFi’s Q1 earnings report, which beat on revenue but left investors cold. The company posted $1.09 billion in revenue, topping the $1.05 billion consensus estimate, and matched EPS expectations at $0.12.

Revenue was up 42.6% year-over-year. The prior-year quarter came in at $0.06 EPS.

Despite those numbers, the stock sold off. Investors focused on the company’s decision to keep full-year guidance unchanged and cautious commentary around the lending market.

SOFI stock opened at $15.75 on Monday — down roughly 40% year-to-date. Its 12-month high sits at $32.73.

Analyst Targets Cut After Earnings

Several analysts moved their price targets lower following the report. TD Cowen cut its target from $24 to $18, maintaining a Hold rating. Needham trimmed from $33 to $25 but kept its Buy rating. Truist went from $21 to $20, also holding at Hold.

Keefe, Bruyette & Woods has an Underperform rating with a $17 target.

The overall consensus sits at Hold, with seven Buys, eleven Holds, and three Sells. The average price target across MarketBeat data is $22.72.

Institutional Buyers Still Active

It’s not just the CEO adding exposure. ASR Vermogensbeheer N.V. initiated a new position in Q4, buying 38,206 units valued at around $1 million.

Vanguard increased its stake by 3.6% in Q4, now holding over 111 million units worth roughly $2.9 billion. State Street grew its position by 30.7% in Q3.

Institutions now own 38.43% of SOFI stock in total.

Combined informative insider buys over the last three months total $1.3 million, giving SOFI a “Positive” insider sentiment signal on TipRanks.

On the other side, CTO Jeremy Rishel sold 94,958 units in March at $17.43, and EVP Kelli Keough sold 9,742 units in April at $19.25 under a pre-arranged 10b5-1 plan.

SoFi reported FY2026 EPS guidance of $0.60. Sell-side analysts are forecasting $0.59 for the full year.

The stock’s 50-day moving average sits at $17.44. Its 200-day moving average is $23.09.

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