Gail Becker, Founder of CAULIPOWER.
Courtesy of Gail Becker.
Urban Farmer, a portfolio company of Paine Schwartz Partners and a fully integrated producer of specialty dough products for leading brands and major retailers across North America, today announced the transformative acquisition of CAULIPOWER, the number one better-for-you, gluten-free, and cauliflower-crust frozen pizza brand in America.
Together, these two industry leaders will unite Urban Farmer’s fully integrated manufacturing capabilities with CAULIPOWER’s beloved, category-defining brand, forming a scaled platform with powerful reach across branded, private label, and co-manufactured better-for-you frozen products. “CAULIPOWER has transformed how people think about comfort food,” said Chris Jaromin, CEO of Urban Farmer. “CAULIPOWER’s commitment to making better-for-you foods accessible and delicious aligns perfectly with Urban Farmer’s mission to combine culinary innovation with quality manufacturing. Together, we’ll expand our ability to bring nutritious, craveable foods to more tables across thecountry.”
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The addition of CAULIPOWER significantly strengthens the platform by adding its extensive nationwide distribution, strong pipeline of innovation, and access to millions of new households. CAULIPOWER will continue to operate under its established brand, supported by Urban Farmer’s leading manufacturing expertise to accelerate growth and innovation. This transaction unlocks significant synergies amongst two highly complementary portfolios, creating a vertically integrated, scaled leader in the better-for-you frozen pizza and dough industry. “When I founded CAULIPOWER, I searched for a co-manufacturer to bring my idea of a frozen cauliflower-crust pizza to life. Most turned me down, but Urban Farmer said yes. What a full-circle moment it is, nine years after disrupting the $6 billion frozen pizza category, to have our two companies join forces,” said Gail Becker, Founder of CAULIPOWER. “CAULIPOWER’s success proves consumers want healthier versions of their favorite comfort foods. Combining our groundbreaking consumer brand with Urban Farmer’s manufacturing expertise gives us the scale and vertical integration we need to serve accelerating demand and create a new leader in better-for-you frozen food.”
Jaromin will continue to lead Urban Farmer as CEO. Becker will work closely with Jaromin to drive accelerated growth, serving on Urban Farmer’s board and continuing to guide CAULIPOWER’s vision, innovation, and brand.
CAULIPOWER is sold in over 25,000 stores nationwide.
Courtesy of CAULIPOWER
“Paine Schwartz Partners has a long-term investment thesis focused on the intersection of health, wellness, and sustainability across the food chain. CAULIPOWER represents a standout example of that strategy in action. The brand not only created and led an entirely new category in better-for-you frozen foods, but it did so with authenticity, innovation, and real consumer connection,” shared Kyle Heberle, Operating Director at Paine Schwartz Partners and Executive Chairman of the Board for Urban Farmer + CAULIPOWER. “From a private equity standpoint, it’s rare to find a brand that combines such strong growth fundamentals, category leadership, and mission-driven appeal. Our investment in CAULIPOWER, alongside Urban Farmer, reflects our conviction that the future of the frozen aisle belongs to companies that can deliver both taste and nutrition at scale. We see this combination as a platform for long-term value creation, with significant opportunities for innovation, expansion, and leadership in the better-for-you space.”
Financial terms of the transaction were not disclosed.
Source: https://www.forbes.com/sites/yolarobert1/2025/11/03/urban-farmer-acquires-caulipower-to-create-leading-vertically-integrated–foods-platform/
