Ripple CEO Predicts XRP Rush, What Does He Mean?

XRP is now moving into a new chapter marked by the arrival of Spot XRP ETFs, and Ripple CEO Brad Garlinghouse believes this is about to cause a rush toward the asset.

Garlinghouse’s latest comment about an incoming rush to XRP arrives at a moment when the cryptocurrency has been struggling with bearish price action. The cryptocurrency has spent the past several days trading in a downtrend, even as market participants continue to digest the recent launch of the Bitwise Spot XRP ETF on the New York Stock Exchange. 

Ripple CEO’s XRP ETF Rush Message

The market is still adjusting to the launch of Bitwise’s Spot XRP ETF on the New York Stock Exchange, a listing that marks a significant step forward for institutional access to the asset. Bitwise’s product now sits alongside Canary’s XRPC ETF on the NASDAQ, making it the second US-based Spot XRP ETF to go live. 

This expansion of regulated XRP investment vehicles has pushed XRP into a much smaller category of cryptocurrencies that have secured full exchange-listed status in the United States.

The arrival of a second fully regulated product is being viewed as an early sign that the XRP ETF surrounding is just beginning to take shape. It also signals that issuers are becoming more confident in the regulatory footing surrounding XRP, especially after years of uncertainty.

Responding to Bitwise’s launch on the social media platform X, Ripple CEO Brad Garlinghouse described this moment as a turning point that could open the door to a rush of new interest in XRP ETFs. 

Ripple CEO’s message was a mix of congratulations for Bitwise and a hint that more activity may follow, and this is only the start of a much larger movement in the XRP investment landscape. “The pre-thanksgiving rush (shall we say, ‘turkey trot’!?) for XRP ETFs starts now,” he said.

What The Rush Could Mean For XRP Going Forward

The question now is how this new ETF environment will influence XRP’s market performance. Bitwise’s XRP ETF first trading saw $105.36 million in inflows, bringing the cumulative total net inflow of XRP ETFs to $410.76 million.

So far, the token has not responded with the kind of explosive rally that some expected around the ETF launches. Price action is somewhat restrained, having broken below the $2 price level despite the new investment access points.

The next phase could arrive sooner than expected because several additional XRP ETFs are positioned to launch in the coming days. 

One of the most closely watched is the Grayscale XRP Trust ETF, which Bloomberg Intelligence analyst James Seyffart confirmed is scheduled to begin trading as early as Monday, November 24th, alongside Grayscale’s Dogecoin ETF. Seyffart also highlighted that Franklin Templeton’s XRP ETF may debut on the same day. The clustering of these launches, arriving just days apart, reflects the wave of products Garlinghouse referred to as the “pre-Thanksgiving rush for XRP ETFs.”