
Mirana Toys, a vertically integrated toy tech startup, has raised Rs 57.5 crore in a Series A round led by , with participation from , Info Edge, and Riverwalk Holdings.
The Bengaluru-based toy tech startup said it plans to channel the funding toward expanding its manufacturing capabilities to meet rising demand in India and overseas.
Devansh Sharma - Cofounder and CEO - Mirana Toys
As part of its scaleup plan, the company will set up a new factory fitted with injection-molding and die-casting machines, along with in-house packaging lines. With these additions, it will significantly increase monthly output and strengthen its ability to serve both domestic retailers and global buyers.
“Mirana is uniquely positioned to take advantage of massive structural shifts in global toy supply chains. Unlike typical contract manufacturers, Mirana controls every critical stage, from design and tooling to electronics and assembly allowing faster iteration, better sourcing control, and shorter lead times. This enables high quality, volume shipments that attract global customers,” Bala Srinivasa, Managing Director, Arkam Ventures, said.
Founded in 2021 by Devansh Sharma and Ravi Yadav, Mirana designs and manufactures a wide range of smart and educational toys, spanning AI-enabled robots, AR-powered RC cars, hobby-grade RC vehicles, and STEM-focused kits.
The company keeps its production cycle fully integrated, handling everything from 3D design and prototyping to electronics integration, molding, assembly, and quality checks within its own facilities.
Looking ahead, Mirana expects its B2B business to become the company’s biggest revenue driver over the next two years, supported by interest from Indian brands and international distributors. It has licensing partnerships with major automobile companies and is seeing strong demand from the US and Europe.
Exports to the US alone currently account for about 40% of overall demand, and the company is in advanced discussions with partners in the Middle East and Africa.
Ravi Yadav - Cofounder and CTO - Mirana Toys
“India is at the cusp of becoming a global toy manufacturing hub. At Mirana, we are proud to show that Indian OEMs can match global benchmarks on cost, quality, and compliance while offering greater flexibility and customization to partners. With this funding, we will scale our infrastructure and technology to meet growing global demand. Our goal is to make Mirana the most trusted toy-tech partner for brands worldwide,” Devansh Sharma, Co-Founder & CEO, Mirana Toys, said.
Mirana’s products are currently available in more than 3,000 retail stores across India, including Hamleys, Toys“R”Us, and Lulu Mall, as well as on Amazon India, Amazon US, Flipkart, Swiggy Instamart, and Blinkit.
According to the company, over one million children worldwide now use Mirana Toys.
Edited by Megha Reddy

