WhiteBIT opens New York–based U.S. exchange with expansion plans

WhiteBIT has launched WhiteBIT US, a licensed New York–based exchange offering spot trading and ramps, with plans to expand services and hiring across all 50 states.

WhiteBIT, a European cryptocurrency exchange, launched its U.S. operations through WhiteBIT US, an independently operated entity designed to expand across the country, the company announced.

WhiteBIT US has secured operational licenses and plans to expand availability across all 50 states, according to the company. The platform will offer high security standards, compliance protocols, and competitive trading fees to American users.

“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies,” said Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group. “The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation.”

WhiteBIT grows worldwide with U.S. debut and Times Square push

At launch, verified U.S. users will have access to spot trading, instant exchange, and on/off-ramp services, the company stated. WhiteBIT US plans to expand its offering with fiat integration, KYB onboarding for institutional clients, and additional products including custody and liquidity solutions.

The company established its headquarters in New York and assembled a team of U.S.-based executives, supported by satellite offices across the country, according to the announcement. WhiteBIT, which employs over 1,300 people worldwide, plans to expand its American workforce by hiring local talent.

The U.S. debut coincides with the company’s seventh anniversary, marking its evolution from a single exchange into W Group, a global fintech ecosystem comprising eight companies across crypto, payments, banking, and blockchain infrastructure, according to the company.

To mark the milestone, WhiteBIT launched a global brand campaign addressing public concerns about cryptocurrency. One of the campaign’s videos will debut on Times Square starting November 28, showcasing the company’s approach to digital finance.

Earlier this year, the company also announced a major strategic agreement with Durrah AlFodah Holding to help drive Saudi Arabia’s digital finance and blockchain development.

Accompanied by the WhiteBIT token (WBT), the exchange has been actively courting growth since launching in 2018.

WhiteBIT reported no recorded security breaches and holds several industry certifications. The platform is ranked among the top three exchanges for security by CER.live, holds the CryptoCurrency Security Standard (CCSS) Level 3 certification, and adheres to AML and KYC compliance standards, according to the company.

The platform has built a user base of more than 35 million users worldwide, the company stated.