When ELIXER first crossed his path, he didn’t just see products. He saw a story with weight behind it, something rare in an industry built on hype. A founder who wasn’t guessing or chasing trends, but someone who was living the exact problem he was trying to solve. A brand created out of necessity, not convenience. Something built because the alternative was to give up, and giving up was not an option.
Before ELIXER existed, Rowan Bradley had been living two completely different lives.
One was fast, loud, global. He was a former DJ who travelled the world, hosted Miss World, ran studios, built brands, and rarely stayed in one place long enough to breathe. He lived the kind of life most people only ever see through a screen. Constant movement. Constant noise. A life built on momentum and opportunity.
The other life began after long Covid hit in 2021.
Suddenly he couldn’t walk downstairs without collapsing. He couldn’t speak without losing breath. Some days he couldn’t even lift his head. He had to communicate by text because talking took too much energy. He went from touring to being housebound. From thriving to surviving. And the hardest part was the silence from the people who were meant to help. No diagnosis, no support, no real treatment. Just uncertainty and fear.
So, he did what most people do not: he created his own solution.
Piece by piece. Ingredient by ingredient. Test by test.
That is how ELIXER began, built not to chase wellness trends but to help real people who were struggling. Created by someone who genuinely needed answers, not someone trying to jump on a niche.
When Rowan climbed into Omar’s car with a bag of supplements and a story, it sounded familiar at first. Another founder. Another pitch. Another dream trying to break through in a crowded industry. When Rowan climbed into Omar’s car with a bag of supplements and a story, it sounded familiar at first. Another founder. Another pitch. Another dream trying to break through in a crowded industry. Omar listened, respectful and patient, but not convinced. He is not someone who gets swayed easily by claims or emotion. Especially not in wellness, where everyone says they have the solution. Still, he took the products.
Not because he believed in them, but because he wanted to be polite.
He did not even try them himself. He handed one to his girlfriend, more out of courtesy than expectation, and thought nothing of it. Then everything shifted.
She came back with a sentence he never expected to hear:
“Nothing has helped me… but this did.”
For Omar, that one honest moment did what no marketing pitch ever could.
It cut straight through the noise and showed him something real.
It cut straight through the noise and showed him something real.
Sometimes it takes only one genuine result to reveal the truth.
And sometimes the right people meet at the exact moment they are meant to.
You can see the products at www.elixer.co.uk.
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