Bitmain Slashes ASIC Prices as Mining Profits Hit Multi-Year Lows

TLDR

• Bitmain slashes S19 and S21 ASIC prices as hashprice hits multi-year lows
• Deep discounts and auctions signal urgent push to clear older Hydro stock
• Bundle and hosting deals pair hardware with 5.5–7¢ power to drive volume
• Operators delay shipments into 2025–2026 while margins stay under strain
• Industry retrenchment grows as weaker revenues curb demand for legacy rigs

Bitmain cut hardware prices sharply as mining profits fell to multi-year lows, and the shift signaled urgent market pressure. The company moved several ASIC generations at steep discounts, and buyers noted broader reductions across product lines. The strategy showed Bitmain attempting to speed inventory turnover during a difficult revenue environment.

S19 Series Prices Drop as Hashprice Declines

Bitmain reduced prices on its S19 line while hashprice reached some of the weakest levels in years. The company offered bundle deals that included S19 XP+ Hydro units paired with a container. Furthermore, the offers implied unit prices near $4 per terahash, showing meaningful cuts across older models.

Bitmain scheduled shipping for these bundles in early 2026 as operators continued facing margin pressure. The company also ran an auction for the S19k Pro, which opened with a low base bid. Additionally, buyers set their own prices, and deliveries remained planned for late 2025.

Bitmain also published internal factory lists that confirmed prices as low as $3 per terahash for select S19 Hydro units. The lists showed similar reductions for XP+ Hydro machines, which marked a further shift toward discounting. Consequently, the reductions strengthened the impression that Bitmain aimed to clear remaining S19 stock.

S21 and Hydro Models See Significant Price Cuts

Bitmain also cut prices on S21 Immersion units as demand slowed across the sector. The company offered these models near $7 per terahash, which reflected notable reductions for newer equipment. The firm positioned Hydro models around $8 per terahash before additional coupons.

Bitmain expanded these offers through updated emails that highlighted year-end availability. The communications emphasized continuity in price adjustments as market conditions stayed weak. Likewise, the broader pricing strategy aligned with industry expectations of ongoing pressure.

Bitmain also pushed integrated hosting packages alongside hardware to encourage higher volume sales. Hosting rates ranged between 5.5 and 7 cents per kilowatt-hour across several regions. The approach revealed that Bitmain linked infrastructure access with discounted equipment.

Mining Economics Drive Industry-Wide Retrenchment

Bitmain acted amid a record network hashrate that continued to squeeze miner profits. The lower revenue per unit of computing power weakened demand for less efficient ASICs. Therefore, competition increased across manufacturers and secondary sellers.

Bitmain has not specified the duration of these discounts during the ongoing downturn. The depth of the reductions indicated a desire to maintain sales despite falling margins. Overall, the company adopted aggressive pricing as mining economics remained strained.

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