In an era where blockchain and AI are transforming creative industries, Italian artist Marco Guglielmi—known as Reimmortal—stands at the forefront of this revolution. His large-scale sonic/visual installations blend immersive sound design with digital innovations, creating experiences that challenge traditional art boundaries. From earning the “Best International Exhibitor” at Red Dot Miami in 2018 to launching NFT series through his “HellHeaven Lab,” Guglielmi’s work exemplifies how technology can amplify artistic expression and drive economic value in the creator economy.
Guglielmi’s journey into tech-art began in Italy, where he gained acclaim at prestigious events like the Venice Biennale and Florence Biennale. In 2017, he received the Installation Art prize at the XI Florence Biennale and the Patronage of CID-UNESCO in Paris for his harmonic visions of “vibrating sonic bodies.” These early successes laid the groundwork for his U.S. expansion, where he opened a showroom at 2200 Biscayne Blvd in Miami in 2019. As Artistic Director of 11 [HellHeaven] Art Gallery (11HH), a contemporary space with locations in Rome and Miami, Guglielmi has curated exhibitions that integrate blockchain and digital tools, turning art into interactive, monetizable assets.
Award-Winning Innovations at Miami Art Week
During the peak of Miami Art Week in 2018-2019, Guglielmi’s curatorial prowess shone brightly. Leading 11HH, he secured the “Best International Exhibitor” award at Red Dot Miami, organized by Redwood Art Group. This honor, selected from hundreds of global exhibitors, recognized his “Walls” series—including pieces like ‘P.O.V.’—which fused sound design with immersive installations. As gallery founder Stefania Minutaglio noted in a support letter, “The award was the direct consequence of the ambitious curatorial project that Marco designed… from the choice of artists to the spatial, conceptual, and multimedia structure.”
This tech-infused approach extended to SCOPE Miami Beach in 2019, where Guglielmi presented large-scale works as booth centerpieces. His integration of multimedia elements, such as generative sound and digital projections, aligns with emerging trends in AR/VR art, attracting collectors interested in blockchain-verified ownership. According to industry data from Deloitte’s Art & Finance Report, the NFT market peaked at $25 billion in 2021, and artists like Guglielmi are pioneering its sustainable evolution.
HellHeaven Lab: Blockchain and Sound as Creative Catalysts
At the heart of Guglielmi’s tech contributions is “HellHeaven Lab,” an experimental program he directs at 11HH. Here, artists re-engage with sound and music as generative elements, often incorporating blockchain for NFT and token-based series. Minutaglio highlights how Guglielmi’s guidance has helped artists “discover the U.S. art market and launch new bodies of work such as NFT and blockchain-based series.” This lab serves as a judging platform, where Guglielmi evaluates portfolios and selects talent—mirroring roles in tech incubators like Y Combinator, but for visual arts.
Case in point: Collaborations with firms like AirIllusion, which repurposes aviation parts into functional art (e.g., “LOVE SEAT”), demonstrate Guglielmi’s hands-on approach to sustainable tech-art. His “Mega Gong” installation, a conceptual sonic body, uses advanced sound engineering to create harmonic vibrations, blending physics with digital interfaces for immersive experiences.
Residency at Florida Grand Opera: Tech-Enhanced Performances
Guglielmi’s influence extends to performing arts as Resident Artist at Florida Grand Opera (FGO), a distinction granted solely to him for his multidisciplinary expertise. FGO General Manager Maria Todaro praises his “visionary approach and technical mastery” in works like “Star Gate Black Hole,” which bridge opera, sculpture, and sound design. Through FGO’s “Opera Reimagined” initiative, Guglielmi develops multimedia performances that incorporate AI-driven soundscapes and blockchain for ticketing/collectibles, fostering collaborations that boost cultural tourism.
Todaro emphasizes the broader impact: “Marco’s projects generate opportunities for American artists, technicians, and students… translating into measurable economic benefits—from increased attendance to cross-sector innovation in creative technologies.” This aligns with U.S. Bureau of Economic Analysis data, where the arts contribute over $1 trillion annually to GDP, with tech integrations amplifying growth.
Wings and Roots: A Tech-Driven Intergenerational Project
Guglielmi’s latest venture, “Wings and Roots,” recognized as the first Italian project under the New European Bauhaus, exemplifies tech-art sustainability. Set in Rome’s Città Verde district, it uses recycled materials for sculptures and mosaics, with digital documentation (videos, social media, online archives) to extend its reach. The project’s emphasis on circular economy principles—repurposing ceramics via blockchain-tracked provenance—offers a model for tech-enabled urban innovation, engaging generations through apps and immersive tools.
The Future of Art-Tech Synergy
As blockchain evolves beyond crypto hype, artists like Guglielmi are redefining value creation. His memberships in organizations like the Concilio Europeo dell’Arte and United Nations Association of the USA underscore his global stature. For tech entrepreneurs and investors, his work highlights untapped opportunities in the $65 billion digital art market (per Statista).
Explore more at 11hh.gallery or read about “Wings and Roots” on ArtDaily. Guglielmi’s trajectory proves that when art meets tech, the result is not just beauty—but boundless innovation.


