Nvidia Introduces Install-to-Play, Expanding Cloud Game Library

TLDRs;

• Nvidia’s new Install-to-Play feature lets GeForce Now members install games directly in the cloud.
• GeForce Now will maintain $19.99 membership pricing despite major RTX 5080-class upgrade.
• Premium users can expand cloud storage from 100GB to 1TB with an additional fee.
• GeForce Now will launch in India and partner with Discord and Epic Games for streaming.

Nvidia is set to revolutionize cloud gaming with its upcoming Blackwell RTX architecture update for GeForce Now, arriving in September 2025.

Alongside the performance upgrade, the platform introduces a groundbreaking Install-to-Play feature, expanding its cloud game catalog to roughly 4,500 titles. This allows users to install games directly into the cloud, giving them more control over their gaming experience.

The move signals a shift in cloud gaming strategy, moving away from pre-installed, curated game libraries toward a model closer to traditional PC gaming. With over 2,200 Steam titles already opted in for cloud streaming, Nvidia is positioning GeForce Now as a versatile service capable of meeting the demands of serious gamers.

RTX 5080-Class Power Without Price Hikes

The Blackwell RTX upgrade brings RTX 5080-class performance to cloud users, delivering up to 2.8 times faster frame rates than previous-generation servers.

Impressively, Nvidia has opted to maintain membership fees at $19.99 per month, despite the significant hardware improvements.

This strategy reflects Nvidia’s focus on market penetration over immediate profits, as cloud gaming providers face intense competition from services like Xbox Game Pass Ultimate. By absorbing infrastructure costs, Nvidia aims to attract and retain a larger subscriber base while offering performance that rivals high-end gaming consoles.

Persistent Cloud Storage Options

Premium members will benefit from expanded storage options, starting at 100GB included and scaling up to 1TB for a small monthly fee ranging between $2.99 and $7.99.

This persistent cloud storage allows users to save game progress, installations, and settings in a way that mirrors traditional PC ownership.

The addition of Install-to-Play, coupled with customizable storage, marks a substantial shift in cloud gaming philosophy, moving beyond the “Netflix-style” approach of streaming-only titles to a more user-centric model. Gamers now have flexibility and autonomy over their cloud libraries, a longstanding limitation of previous services.

Expanding Reach and Partnerships

Alongside technical upgrades, Nvidia plans to expand GeForce Now to India in November 2025, further broadening its global footprint. Additionally, partnerships with Discord and Epic Games will enhance game discovery, streaming integration, and community interaction.

High-profile titles such as Borderlands 4 and Call of Duty: Black Ops 7 will be available to stream on day one, ensuring that members can access major releases without delay.

The combination of cutting-edge hardware, user-controlled installations, and strategic partnerships positions GeForce Now as a competitive force in the increasingly crowded cloud gaming market.

Nvidia’s new approach demonstrates the company’s commitment to pushing cloud gaming forward, blending high performance, expansive game access, and flexible storage options. By bridging the gap between traditional PC gaming and cloud streaming, GeForce Now is set to redefine what gamers expect from a cloud-based platform.

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