Businesses use multiple strategies to grow their business. Some help in gaining more customers, while others help build authority & trust. One such strategy is to get positive reviews on popular platforms. This is especially helpful for Saas businesses. Since the investment is quite big for customers, they need proof that the company is a well-known brand and people love them. They also want to see that real users trust and like the product. This is made possible through the G2 platform. Many SaaS businesses also check options like buy G2 reviews to improve their online presence faster. This helps new or growing brands build initial credibility on platforms like G2.
If you own a SaaS business and want to learn how to get more G2 reviews for your SaaS business, this blog by Sociofire will guide you through the process. Let’s get started.
10 best ways to get more G2 reviews for your SaaS business
Let’s see the top 10 ways on how to get more G2 reviews for your SaaS business:
1. Complete your profile
One of the basic SaaS growth strategies is to complete your G2 profile. Make sure all the sections are filled such as products, features and pricing details. Attach some good photos and videos showing your company’s vibrant culture. Don’t forget to update the information from time to time as the changes come in your products’ pricing, working hours, location or anything else.
2. Ask at the right time
There is a place and time for everything. Remember this quote? There is an ideal time to ask for reviews from your customers. It’s just like how we make promises when we are overjoyed. Ask for reviews when they are satisfied with your product or service. That’s when they are most connected with your company. Some best times are:
- When they just completed their free trial and bought the actual plan
- When they are upgrading their software
- When they have enquired about other plans
3. Use email campaigns
In the world of social media and apps, emails are still the best way to reach your customers and an effective SaaS growth strategy. There are multiple bulk email tools, such as Mailchimp using which you can send emails to the audience you want to target. Write personalized emails that will increase the email open rate, and the email campaign will result in a better conversion rate.
4. Offer Ethical Incentives
Well, you should know that you cannot directly buy G2 reviews, but you can do this indirectly. There are genuine ways to purchase G2 reviews. Here are the ways you can use:
- Give to charity: You can offer to donate a certain amount to charity for each review.
- Organize competitions: Conduct a competition where reviewers can win prizes irrespective of the nature of their review.
- Provide exclusive content: Another thing you can do is offer a longer free trial to all reviewers.
5. Create a compelling landing page
You can also leverage your website as part of your SaaS growth strategy. Create an appealing landing page where people will stay longer and then you can compel them to leave G2 reviews. Show the old positive g2 reviews to build your credibility. Make sure you provide step-by-step instructions on how to give G2 reviews.
6. Leverage social space
Social media is another space where you can get more G2 reviews. Start creating content there and share the positive G2 reviews through visually attractive reels and infographics. If you can spend, you can even run social media campaigns. Make sure you choose the right platform. For example, if you are targeting b2b clients, LinkedIn is the ideal platform, while for b2c customers, you can use Instagram and Facebook.
7. Partner with professionals
The methods we mentioned till now are organic and may take time to show results. If you need G2 reviews really quickly, you should hire professionals. There are many websites from which you can buy G2 reviews. Yes, you heard that right. One such website is SocioFire. There, you can buy as many G2 reviews as you want. They provide genuine, authentic G2 reviews.
8. Follow up nicely
Coming back to the organic saas growth strategies. Remember the email campaign we discussed above? Now, it’s time to get an update from the people to whom you send the emails. After some days, if you see that they haven’t given reviews, you can ask them politely about the same. Send a follow-up email consisting of multiple ways to review you, such as a direct link, a button within the email, or a QR code.
9. Respond to reviews
Yes, it can be hard, but it’s necessary to show that you know how to handle criticism and stay calm in tough times. One of the best ways to handle negative G2 reviews is to respond to all the bad reviews. Thank your reviewers by expressing gratitude irrespective of the nature of the review. Craft a constructive response showing that you value the feedback. Don’t forget to tell them that you are solving the issue.
10. Analyze G2 review strategy
There is a quote that says you can’t improve something that you can’t measure. So last but not least, saas growth strategy is to measure your G2 reviews strategy. Start by monitoring the review volume and conversion rates from the G2 platform. Then analyze the most successful reviews and identify the common pattern among them. Next, you can try different timings and messages to ask for reviews.
Conclusion
Those were the top 10 methods to get more G2 reviews for your business. Start implementing them and you will see your G2 profile getting better and your business will build a good authority for potential customers. Just remember that it’s a long process and you shouldn’t expect quick results. Gradually, as the strategies start working, you will see the difference.
