YouTube Adds PYUSD Payouts For US Creators As Stablecoin Adoption Accelerates

YouTube has added PayPal’s PYUSD as a built-in payout option for US creators, adding one of the world’s biggest content platforms to the growing number of firms embracing stablecoins.

That’s according to a Fortune report citing PayPal crypto chief May Zabaneh and follows the payment giant’s decision earlier this year to allow people to receive payments in PYUSD rather than dollars.

The new option offers creators faster, more flexible payouts. They can hold PYUSD in digital wallets, transfer it across platforms, or convert it to other cryptocurrencies or fiat.

PayPal will handle the crypto end-to-end, converting payouts into PYUSD for creators who opt in and leaving the video platform dealing only with fiat.

“The beauty of what we’ve built is that YouTube doesn’t have to touch crypto, and so we can help take away that complexity,” Zabaneh said.

The move is another sign of accelerating stablecoin adoption by mainstream players. Companies from Shopify to Reddit have experimented with stablecoins to streamline payouts, and YouTube’s adoption highlights how major platforms are increasingly willing to work with crypto.

PayPal Expands PYUSD Adoption As Stablecoin Market Booms

Launched by PayPal in August 2023, PYUSD now has a total market capitalization of over $3 billion, according to DeFiLlama data.

In February, the company announced plans to integrate the stablecoin into its merchant bill-pay product and its Hyperwallet mass-payments platform.

Later in September, PYUSD expanded to nine additional blockchains via LayerZero’s interoperability protocol, extending its reach to networks including Aptos, Avalanche, and Tron.

The stablecoin market more broadly has exploded this year after President Donald Trump signed the GENIUS Act into law in July, providing regulatory clarity for the sector in the US for the first time.

In September, Citi said the stablecoin market could surge 13x by 2030 to reach a market capitalization as high as $4 trillion.

The bank cited faster-than-expected adoption in payments and a growing reliance on decentralized finance as key drivers behind the surge.

“We argued that 2025 would be blockchain’s ChatGPT moment, with stablecoins igniting the shift,” its analysts said in a research note. “Now that transformation is unfolding at a remarkable pace. Cryptocurrency company listings, record fundraising and breakthroughs in technology all suggest that institutional adoption is accelerating.”

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