Why Crypto Content on X Suddenly Feels Harder to Find

Several members of the cryptocurrency community have accused Nikita Bier, X’s Head of Product and a Solana advisor, of deliberately suppressing crypto-related content on X (formerly Twitter).

The allegations emerged after multiple users reported a noticeable decline in cryptocurrency-related posts appearing in their feeds.

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Crypto Visibility on X: Why Users Are Raising Concerns

X has long served as a key source for the cryptocurrency community to stay updated on industry news, track market developments, discover new opportunities, and identify emerging projects and metas. However, recently, users have expressed growing concerns about changes to their feeds, reporting an increase in posts unrelated to cryptocurrency.

In response to one of the user complaints, Bier attempted to clarify how X’s recommendation system works. In a now-deleted post, the executive addressed what he described as a growing misconception within Crypto Twitter.

He said that since October, a “myth” has circulated that accounts must reply hundreds of times per day to grow their reach. According to Bier, this approach can be counterproductive.

As a result, excessively low-value replies, such as repeatedly posting “gm,” can exhaust an account’s reach. When users later publish substantive content, it may be shown to only a limited audience.

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He also added that quoting certain posts can influence feed recommendations for extended periods, stating that quoting a post may cause similar content to appear on a user’s For You page for three to six months.

The comments sparked significant backlash from the crypto community, with some users accusing Bier of intentionally suppressing crypto-related content on the platform.

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Others raised concerns about his role as an advisor to Solana. Critics argue that the dual position creates a potential conflict of interest.

Debate Intensifies Over X’s Treatment of Crypto Content

While critics continue to question Bier, some have pushed back against the accusations. Social media personality Finance Freeman argued that X has far broader priorities.

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Ki Young Ju, founder of CryptoQuant, suggested that the reduced visibility of crypto-related posts on X may be linked to a surge in bot activity. In a post on the platform, he said bots generated more than 7.7 million crypto-labeled posts in a single day, marking a 1,224% increase.

In addition, Benjamin Cowen, CEO and Founder of Into The Cryptoverse, pointed to a broader decline in engagement with crypto-related content across social platforms, suggesting the issue extends beyond X. According to him,

The debate reflects mounting unease within the crypto community over its diminishing presence on X, as users grapple with whether algorithmic changes, platform moderation, or declining engagement are to blame.