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Direct Digital Holdings, Inc. (DRCT)

NASDAQ

$1.71

$-0.15

(-8.11%)

Direct Digital Holdings, Inc. (DRCT) Live Price Chart

Page last updated: 2026-02-12 01:00:00

Key Market Data

Market Cap	$2.33M
Open	$1.84
High	$2,044.90
Low	$1.45
Previous Close	$1.85
Price Change	$-0.15
Percentage Change	-8.11%
Volume	246K

Direct Digital Holdings, Inc. (DRCT) Stock Price Today

Direct Digital Holdings, Inc. (DRCT) is currently trading at $1.71 as of 2026-02-12 01:00:00, reflecting a -8.11% move ($-0.15) from the previous close.

In the short term, the stock has returned -1,000.00% over the past four weeks. Over the last 12 months, Direct Digital Holdings, Inc. has recorded a -97.30% price change, indicating a weak performance relative to the broader market.

Direct Digital Holdings, Inc. (DRCT) 7-Day Stock Price Changes

Over the past seven days, Direct Digital Holdings, Inc. has traded within a short-term range shaped by market sentiment in the SERVICES-ADVERTISING sector. During this period, the stock moved from its previous closing price of $1.72 to the latest recorded price of $1.71, reflecting an intraday change of -8.11%. Daily movements highlight shifts in trading volume (245,568), investor positioning, and reactions to macroeconomic updates.

From a momentum standpoint, DRCT has delivered a -1,000.00% return over the past month and a -97.30% change in the last 12 months, indicating a weak trend relative to its broader sector peers.

How to Buy Direct Digital Holdings, Inc. (DRCT)

You can buy and trade DRCT on MEXC in three simple steps:

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Step 3: Search for DRCT and Execute Your Trade

Open the trading page, enter DRCT in the search bar, select the amount of DRCT you would like to purchase. Place a market order for instant execution or a limit order to buy at your target price.

What is Direct Digital Holdings, Inc. (DRCT)?

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Direct Digital Holdings, Inc. Information

Industry	SERVICES-ADVERTISING
Employees	79
Sector	SERVICES-ADVERTISING
Company Website	https://www.directdigitalholdings.com

Frequently Asked Questions (FAQ)

1.What is the current share price of Direct Digital Holdings, Inc.?

The latest trading price for Direct Digital Holdings, Inc. (Common Stock) is $ 1.71, compared with a previous closing price of $ 1.85. That means the stock has moved -8.11% so far today. Intraday price updates and recent trading activity for DRCT can be tracked on the live chart and quote section on this page.

2.Is Direct Digital Holdings, Inc. stock going up or down?

Looking at recent performances, DRCT has returned -1,000.00% over the past month, -92.16% over the last six months and -97.30% over the past year. These figures capture share-price changes only, not the impact of dividends. Together they describe weak price momentum for Direct Digital Holdings, Inc. stock, but keep in mind that past returns do not guarantee future results.

3.Where does DRCT currently sit relative to its 52-week high and low?

In the most recent 52-week period, Direct Digital Holdings, Inc. has traded between a low of $ 1.45 and a high of $ 80.30. This 52-week range helps show where today's share price sits relative to its recent highs and lows, and is often used by investors to judge stock volatility, potential support and resistance levels, and whether DRCT is currently nearer the top or the bottom of its one-year trading band.

4.How is Direct Digital Holdings, Inc. classified by sector and industry?

Direct Digital Holdings, Inc. is classified in the SERVICES-ADVERTISING sector. In practice, this means Direct Digital Holdings, Inc. is grouped with other companies that serve similar end-markets and operate under comparable competitive and regulatory conditions. For investors, knowing DRCT’s sector helps with portfolio diversification, peer comparisons, and understanding how broader trends affecting the SERVICES-ADVERTISING sector could influence Direct Digital Holdings, Inc.’s performance.

5.Where is Direct Digital Holdings, Inc. listed and how large is it by market value?

Direct Digital Holdings, Inc. is listed on the NASDAQ stock exchange in United States. Based on a market capitalization of $ 2.33M, the company is classified as a Small-cap stock. Market cap gives a quick sense of Direct Digital Holdings, Inc.'s size and importance in the equity market and is often used by investors and index providers when constructing portfolios or benchmarks.

6.What does DRCT's EPS tell investors about its profitability?

Trailing-twelve-month EPS of $ -7.27 summarises how much profit Direct Digital Holdings, Inc. has generated per share over the last year. Rising EPS over time can signal improving profitability or effective share repurchases, while flat or declining EPS may point to slower growth or margin pressure. EPS is a key input into valuation metrics such as P/E and is often monitored closely around earnings announcements.

7.How can I track Direct Digital Holdings, Inc.'s financial performance over time?

To follow Direct Digital Holdings, Inc.'s financial performance, investors typically review its quarterly and annual reports, which include detailed income statements, balance sheets and cash-flow statements. Combining these filings with key market data shown on this page—such as share price trends, P/E and dividend yield—provides a more complete view of how DRCT is performing and how the market is responding.

8.When is Direct Digital Holdings, Inc. expected to report earnings?

Direct Digital Holdings, Inc.'s next scheduled earnings release is currently expected on -- (the date may be updated by the company). Earnings announcements often act as important catalysts for DRCT, as they provide updated information on revenue, profitability and management's outlook.

9.What usually comes out in Direct Digital Holdings, Inc.'s earnings reports?

Direct Digital Holdings, Inc.'s earnings reports typically include headline figures such as revenue, net income and EPS, along with commentary on segment performance, margins, cash flow and guidance for future periods. Investors compare these results with market expectations and prior periods to assess whether DRCT is meeting, beating or missing expectations.

10.How can I stay informed about Direct Digital Holdings, Inc.'s results and guidance?

You can stay up to date on Direct Digital Holdings, Inc. by reviewing its quarterly earnings releases, listening to or reading transcripts of earnings calls, and following company news and filings. Pairing this fundamental information with the price and return data for DRCT on this page helps you see how new information is being reflected in the stock.

11.Does Direct Digital Holdings, Inc. pay a regular cash dividend to its shareholders?

Direct Digital Holdings, Inc. Non-paying. Based on the latest information, the stock has an indicated annual cash dividend of -- per share and a current dividend yield of 0 at the recent share price. Dividends are typically paid --, although the board can change the dividend policy at any time. Income-focused investors often monitor DRCT's dividend level, payment frequency and any announcements about future dividends when assessing the stock's appeal as a dividend-paying investment.

12.What are the current dividend yield and dividend payout ratio for DRCT?

Based on the latest earnings data, DRCT has a dividend yield of 0 and a dividend payout ratio of 0. The dividend yield shows how much cash return an investor receives from dividends each year relative to the current share price, helping assess whether Direct Digital Holdings, Inc. is an attractive income stock. The dividend payout ratio measures what percentage of earnings Direct Digital Holdings, Inc. distributes to shareholders as dividends versus how much it retains to reinvest in the business, which is an important indicator of dividend sustainability and room for future dividend growth.

13.What kind of business is Direct Digital Holdings, Inc.?

Direct Digital Holdings, Inc. is a publicly traded company in the SERVICES-ADVERTISING industry within the SERVICES-ADVERTISING sector. It generates revenue from products and services related to this core business area, and investors can find a detailed description of its operations, strategy and geographic exposure in the company's annual report and other regulatory filings.

14.How is DRCT valued in terms of P/E ratio and EPS?

Direct Digital Holdings, Inc. currently trades at a price-to-earnings (P/E) ratio of --, based on trailing-twelve-month earnings per share (EPS) of $ -7.27. P/E is calculated by dividing the share price by EPS and shows how much investors are paying today for each unit of Direct Digital Holdings, Inc.'s earnings. Comparing DRCT's P/E and EPS to those of other SERVICES-ADVERTISING companies can help investors judge whether its valuation looks rich or attractive.

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Disclaimer

The stock price information displayed on this page is provided for reference purposes only and may be delayed or differ from real-time market data. Prices, charts, and related metrics do not constitute investment advice and should not be relied upon for trading or investment decisions. MEXC is not responsible for any losses incurred based on the stock price information provided on this page. Please refer to official market sources or consult licensed financial professionals before making any investment decisions.

DRCT-to-USD Calculator

Amount

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1 DRCT = 1.71 USD