What is Yeezy (YZY)? An Introduction to Digital Assets
What Exactly is Yeezy (YZY) and Why Should You Care?Yeezy (YZY) is a Solana-based cryptocurrency token created by Ye (formerly Kanye West) as the official digital asset of the Yeezy brand. Launched in early 2025, the YZY coin was developed to serve as a direct payment method for Yeezy merchandise, aiming to bypass traditional e-commerce platforms and empower fans to transact directly with the brand. By leveraging blockchain technology, the YZY token enables users to purchase products, participat